The Children's Museum in Santa Fe hosted the initial "Word On The Street" art in the community program. We had individuals and business' commit to a cloud message, which they created and installed in specific locations. People bid for the locations, and the highest bidder got the spot. All of the money went to the "Art In The Schools" program for middle and high schools.
Then, at the end of the three month display period (April/May/June), we had a party and a bid for the existing signs art/message/word, as well as new bids for the locations. It is a real win/win for the community, who enjoys and looks forward to the art, and benefits from the community participation. This is one of the word awareness programs from Roots & Wings. If your school would like to participate, please let us know!